How to cross-breed luxury with discount and get away with it

Determined to revolutionize the eyewear market, Democratic Eyewear combines high-quality designer glasses, cutting-edge technology, and a service fit for royales – all at a jaw dropping low price.

At Kiki Gotaway we were all buoyant and thrilled to work with these bold eyewear rebels to revamp their visual identity.

Merging a stylish, ritzy look with a low price can feel a bit like serving canned food on fine porcelain – a challenge that is often solved by diminishing the price and hiding it in the corner.

Not this time, however.

At your favorite boutique agency we approached the project with a democratic design mindset, proudly displaying the price as a beautiful centerpiece. And just like a magician pulling off a daring trick, the rebels at Democratic Eyewear got away with balancing opposites and showcasing their complementary strengths.