Function meets fantasy, and "functasy" is born

(or when intentional unintentionality result in magic)
Yes, we just made up that word! But who knows, maybe it's the next big thing (in which case, you better remember that you first heard it here). However, "functasy" seems to be a fitting word for the style we developed for the Bodum summer campaign, where strict functionalism is garnished with a dash of summer fantasy.

So, here's how we did it, in short: Bodum entrusted us with the task of conceptualizing and art directing a photoshoot for their summer campaign, showcasing a blend of their iconic designs alongside their latest. Then we created a series of award-winning images — et voilà.

Now, the long story: No, of course, we didn't just pull those ideas out of thin air - we're not magicians; we're creative strategists.

To create a scene for a design object to shine in, we delve deep into the essence of each design object, exploring its personality, purpose, design heritage, and visual potential. We always aim to craft visual narratives that convey the distinct characteristics of each design in a way that resonates instinctively with the audience but steers clear of the well-trodden path of lifestyle clichés. We seek to create a surprise twist, evoke a subtle shock, and leave the audience wondering.

For this summer campaign, we built a sleek geometric stage and placed it on a beach. Atop this stage, we artistically arranged Bodum products in abstract compositions, interspersed with whimsical fragments of nature. And then, we hoped for the weather to cooperate. It was truly a highly choreographed, intentional unintentionality that resulted in magic.

By the way, these key visuals earned recognition in Lüerzers Archive, best 200 edition.