Work
Bodum 1ID&AD
Uncovering the bold design that changed the art of table setting.
The minimalist and functional design of Grethe Meyer's tableware "Blå" from 1965 was a radical departure from the elaborate and decorative designs dominant in that period of time. Challenging established norms, “Blå” changed the way people thought about tableware.
Credits:
- Client: Bodum
- Concept & Idea: Birthe Nielsen & Olga Bastian
- Art Direction: Olga Bastian
- Copy: Birthe Nielsen
- Graphic design: Olga Bastian
- Film production: Duckling
- Photography: Mikkel Hvilshøy
- Styling: Mikkel Kure